R.O.S.C.A. is a peer-to-peer budgeting social app––made by Latines, for Latines. By combining the money circles of their ancestors with current tech, security, and accessibility, R.O.S.C.A. helps the Latine community take their financial freedom into their own hands.
Objective: To connect with the Latine community with their heritage by educating viewers on money circles (Tandas). Show potential users that R.O.S.C.A. is a modern way to honor your heritage.
Strategy: Post educational content and fun content to spread awareness about new fintech, R.O.S.C.A.. Use branded images of people mixed with fun artistic style.
Posts
POST HIGHLIGHT 1
Caption: Ever heard of money circles? R.O.S.C.A. exists to streamline the process and make it easier and faster for you to take control of your finances.
#moneycircles #comunidad #communitylending #financialliteracy #tandas
#moneycircles #comunidad #communitylending #financialliteracy #tandas
POST HIGHLIGHT 2
Caption: Building wealth doesn't have to happen overnight. With R.O.S.C.A., you can start small and achieve big results! Here are some simple tips for using our app to save consistently and invest toward your financial goals. #SmartSaving #FinancialPlanning #ROSCA #MoneyCircles
