What's Crackin' is an Arizona-local café with an emphasis on brunch, live music happy hours, and community engagement. Founded in 2017, What's Crackin' Café aims to create a positive impact on the world through the power of community and authentic food. When not serving up delicious Southwest-inspired meals, this restaurant is committed to hiring locally, supporting local events, engaging with the community, purchasing locally sourced products, and prioritizing sustainability.
Objective: Set up and kick off a brand new TikTok account for What's Crackin' Café to encourage employee involvement and community engagement.
Strategy: Launch TikTok account and collaborate with employees to generate excitement and company pride. Create a wide range of organic content that will interest customers and generate conversation when they dine-in.
Caption: Say hey to some of our amazing team here at What’s Crackin' Café in Mesa, AZ!
Caption: At 7:00 every morning, we’re here for your coffee needs. 😏
Caption: Bringing new life to some of our retired dishes! 🪴
Caption: Yeah, we work together...but we’re also best friends!
Caption: Our drink cups double as to-go cups! Who doesn’t love free stuff?
Caption: We’ve got the small potato thing covered. 😎
